ABOUT
BRiTTANY
Hello, my name is Brittany McNeer. In my opinion, good design is not just executed. It is created with a precise eye for detail blending refined design aesthetics with functionality resulting in visually engaging content. I am a professional Graphic Designer and Artist with a passion for utilizing art and design as a tool for helping companies market and promote their brand and products.
As you navigate through my website please take a moment and interact with the lightboxes and video links I have incorporated so you can get a better sense of each piece. The links below will guide you to work I have done with print, photos, digital and on canvas. Like me, my work is ever evolving, so my website pieces will continue to change as I learn new techniques and programs.
GOOD DESIGN
IT’S A PROCESS
It’s not just decorating. It’s about finding the best solution, the details matter.
DEFINE
What do you need or what problem needs solving? | What do you want to convey? | What are you trying to accomplish? | Who is your customer or audience?
RESEARCH
Look at your niche and competition: What is repeated, predictable and visually accepted? | What do you see that works (doesn't)? | Do you want to align or strategically disrupt the niche?
BRAINSTORM
What medium would best covey the message? – digital, print, social media, OOH | What tone or emotion should this communicate?
IDEATE
Pull swipe inspiration and create a mood board: photography, typography, color palette | Explore color theory to ensure conveying the correct tone or emotion – considering traditional, cultural and audience demographics | Confirm all elements adhere to brand guidelines
LAYOUT
Organize content | Factor in medium designing for | Layout: determine focal point, create visual interest, utilize visual hierarchy along with positive and negative space | Digital: ensure design is responsive and flows correctly in all viewports | Photos: composite, retouching and color
REFINE
Copy edit information | Make refinements from requests | Consider suggestions and conclude best possible action | Ensure stock photos are approved and purchased | Collaborate - ask others: Did it achieve its purpose? Does it have a clear message?
FINALIZE
Get final sign off | Proofread (one last check) | Package elements | Upload to content management system, post or send to final destination and confirm it was received
GOOD DESIGN
IT’S A PROCESS
It’s about finding the best solution, the details matter.
DEFINE
Define needs, set goals, determine scope, strategize, define keywords describing project and map content points
RESEARCH
BRAINSTORM
IDEATE
LAYOUT
Determine and design best solutions focusing on high-fidelity
REFINE
FINALIZE